few of our favorite artworks

We thrive to create our own unique and whimsy artwork for our shop. Sharing some of our favorite ones from 2012, enjoy.


8 ways to wear it


, , , , , ,

This polka heart blouse has always been one of our favorites of all times. We are exciting to share 8 ways to wear this most loved piece! Thanks for our dear friends who styled and took all these amazing photos. We adore all these creative and lovely styles so much we want to put all these together as a collection that hopefully would inspire you!

1. belt it up, styled by elsieelsieaug

2. mix with dreamy pastels, styled by katekate jul13

3. under a cardi, styled by steffyIMG_8363

4. under a pinafore, styled by erinerinaug

5. pair with shorts, styled by kikikiki catsinmycloset

6. tie it up, styled by elsieelsienov

7. yes, pinafore again, styled by bonniebonniemar

8. under a sweater, styled by elsie6a00d8358081ff69e2017ee868be77970d-800wi

9. create your own style! shop your size hereLalaMagicHKG2-74

the summer shoot :: monochrome


, , , , ,


We’ve had an awesome shooting last thursday, with this lovely girl Elisa from Italy. It took me a while to pick a place for this shoot because I love old architecture, some greens, the red bricks, and most importantly with changing rooms at the spot! I’m so glad to have found oi! in north point that just fulfilled all my wishes.

A lovely friend of Elisa came along too, Elena is a pretty girl who was so sweet to help us out and she’s even in one of our outfit, how cool is that! Everything was so wonderful except for the summer heat and arghhh…mosquitoes! But it’s all worthwhile after looking at the photos. Can’t wait to share a few of them in monochrome…



Imagethank you girls! with love from your friends at lalamagic ❤

gatsby? flappers?


, ,

While the world is talking about the Gatsby now, I myself also found this story and the real message behind amusing and inspiring, I might as well talk a bit about the 1920s, what people regard this era the roaring 20s or the Jazz Age.

I believe not many of us out there (at least those who read or write on the web) have personally gone through this era. As a result, a big thanks to the internet where massive amount of information can be found especially those that was supposedly (or I should say easily) lost or forgotten. I admire the glamour of the flapper style. And because of the movie, I started to study this era a little bit more which helps me appreciate the movie and later on I believe the book by F. Scott Fitzgerald a lot more.

I’m sure many of us would have admired the flapper style at some point in your life. But if you ever want to play dress up for parties or want to be a trending 20s style bride, I think you also want to know a bit more about what “flapper” really means, shall we?

Flappers, according to wiki, were a “new breed” of young Western women in the 1920s. Flapper is also a slang word, describing a young woman, and is sometimes supposed to refer to a young bird flapping its wings while learning to fly.

Stepping in the modern era when social values were loosened, the “new breed” of young women were seen as pleasure-seeking, undisciplined, and independent. They were often seen dancing, listening to Jazz, smoking, driving, and drinking.

The flapper style, pioneered by Coco Chanel, also made girls look young and boyish: short hair, flattened breasts, and straight waists. So no more corset or gown hemlines.

5 Things to get the 20s flapper look:

1) Hair >your hair must be short, either bob or wavy. wavy is different than curly to my understanding, so please make sure your hair is wavy not curly, lol. if you do not want to cut your hair short just for a party, twist and hide under a headband.


2) Headband >you are half way to the 20s look if you wear a headband. wear one preferably in white or cream shades with lace or embellishments or feathers. personally I like it with bangs showing or covering the forehead.dd2875d8e17c86bdfbc5593d91fe3a9f

3) Cloche >you are another half way to a complete 20s look if you wear a cloche, a fitted, bell-shaped hat, which is especially popular in 1920s. Its name is a french word meaning “bell”. However, it’s not common to buy a real cloche nowadays.


4) Low-Waisted Dress >loose or straight dresses with dropping waistline or with no waistline make you look a bit of the 20s style. Preferably those with embellishments or feather hems, leaving the arms bare. Length should be just below the knee, allowing flashes of leg to be seen when a girl danced or walked through a breeze.


5) Pearls >the most accessible stuff to get the look. preferably long or multiple strands of pearls.


Enough said, let’s play dress up!


earth day ::rethink fashion


, , ,

It’s earth day! While a lot of people are talking about having meatless meals, well I’m actually starting to adopt a vegan diet once a week now. In fact, earth day also reminds me of a thought about fashion: how as simple as shopping for clothes may make a difference to our environment.

This interesting video talks about how fast fashion involves in environmental concerns.  According to here, ‘Fast Fashion’ refers to clothing and accessories that are designed to reflect current industry trends, yet produced using less expensive materials to ensure a low price tag. For the last two decades, clothing retailers like H&M, Zara, and Forever 21 have popularized Fast Fashion among everyday consumers. However, not everyone is a huge fan of the trend.

Every year, the clothing industry produces 2 million tons of waste, emits 2.1 million tons of carbon dioxide, and uses 70 million tons of water; these figures have significantly risen in the years since Fast Fashion became a retailing standard. To make matters worse, the quality of these garments is typically so low that most are discarded or donated to charity by the wearer within two years of the original purchase. See more here.

Well don’t worry I’m not telling people to stop buying fast fashion brands, but before you head to the cashier counters, may be it’s time to rethink the way we buy each piece of clothing, if this is really something you need vs. want and most importantly if it has the quality and style that will LAST.

Quality is always our focus in sourcing our products. We believe style and quality can mutually exist. And of course there is something called affordability which is also loved by every smart consumer like you. But remember we should not compromise on quality just because we are paying less. What are your thoughts?

Happy earth day!