few of our favorite artworks

We thrive to create our own unique and whimsy artwork for our shop. Sharing some of our favorite ones from 2012, enjoy.


8 ways to wear it

This polka heart blouse has always been one of our favorites of all times. We are exciting to share 8 ways to wear this most loved piece! Thanks for our dear friends who styled and took all these amazing photos. We adore all these creative and lovely styles so much we want to put all these together as a collection that hopefully would inspire you!

1. belt it up, styled by elsieelsieaug

2. mix with dreamy pastels, styled by katekate jul13

3. under a cardi, styled by steffyIMG_8363

4. under a pinafore, styled by erinerinaug

5. pair with shorts, styled by kikikiki catsinmycloset

6. tie it up, styled by elsieelsienov

7. yes, pinafore again, styled by bonniebonniemar

8. under a sweater, styled by elsie6a00d8358081ff69e2017ee868be77970d-800wi

9. create your own style! shop your size hereLalaMagicHKG2-74

the summer shoot :: monochrome


We’ve had an awesome shooting last thursday, with this lovely girl Elisa from Italy. It took me a while to pick a place for this shoot because I love old architecture, some greens, the red bricks, and most importantly with changing rooms at the spot! I’m so glad to have found oi! in north point that just fulfilled all my wishes.

A lovely friend of Elisa came along too, Elena is a pretty girl who was so sweet to help us out and she’s even in one of our outfit, how cool is that! Everything was so wonderful except for the summer heat and arghhh…mosquitoes! But it’s all worthwhile after looking at the photos. Can’t wait to share a few of them in monochrome…



Imagethank you girls! with love from your friends at lalamagic ❤

gatsby? flappers?

While the world is talking about the Gatsby now, I myself also found this story and the real message behind amusing and inspiring, I might as well talk a bit about the 1920s, what people regard this era the roaring 20s or the Jazz Age.

I believe not many of us out there (at least those who read or write on the web) have personally gone through this era. As a result, a big thanks to the internet where massive amount of information can be found especially those that was supposedly (or I should say easily) lost or forgotten. I admire the glamour of the flapper style. And because of the movie, I started to study this era a little bit more which helps me appreciate the movie and later on I believe the book by F. Scott Fitzgerald a lot more.

I’m sure many of us would have admired the flapper style at some point in your life. But if you ever want to play dress up for parties or want to be a trending 20s style bride, I think you also want to know a bit more about what “flapper” really means, shall we?

Flappers, according to wiki, were a “new breed” of young Western women in the 1920s. Flapper is also a slang word, describing a young woman, and is sometimes supposed to refer to a young bird flapping its wings while learning to fly.

Stepping in the modern era when social values were loosened, the “new breed” of young women were seen as pleasure-seeking, undisciplined, and independent. They were often seen dancing, listening to Jazz, smoking, driving, and drinking.

The flapper style, pioneered by Coco Chanel, also made girls look young and boyish: short hair, flattened breasts, and straight waists. So no more corset or gown hemlines.

5 Things to get the 20s flapper look:

1) Hair >your hair must be short, either bob or wavy. wavy is different than curly to my understanding, so please make sure your hair is wavy not curly, lol. if you do not want to cut your hair short just for a party, twist and hide under a headband.


2) Headband >you are half way to the 20s look if you wear a headband. wear one preferably in white or cream shades with lace or embellishments or feathers. personally I like it with bangs showing or covering the forehead.dd2875d8e17c86bdfbc5593d91fe3a9f

3) Cloche >you are another half way to a complete 20s look if you wear a cloche, a fitted, bell-shaped hat, which is especially popular in 1920s. Its name is a french word meaning “bell”. However, it’s not common to buy a real cloche nowadays.


4) Low-Waisted Dress >loose or straight dresses with dropping waistline or with no waistline make you look a bit of the 20s style. Preferably those with embellishments or feather hems, leaving the arms bare. Length should be just below the knee, allowing flashes of leg to be seen when a girl danced or walked through a breeze.


5) Pearls >the most accessible stuff to get the look. preferably long or multiple strands of pearls.


Enough said, let’s play dress up!

earth day ::rethink fashion

It’s earth day! While a lot of people are talking about having meatless meals, well I’m actually starting to adopt a vegan diet once a week now. In fact, earth day also reminds me of a thought about fashion: how as simple as shopping for clothes may make a difference to our environment.

This interesting video talks about how fast fashion involves in environmental concerns.  According to here, ‘Fast Fashion’ refers to clothing and accessories that are designed to reflect current industry trends, yet produced using less expensive materials to ensure a low price tag. For the last two decades, clothing retailers like H&M, Zara, and Forever 21 have popularized Fast Fashion among everyday consumers. However, not everyone is a huge fan of the trend.

Every year, the clothing industry produces 2 million tons of waste, emits 2.1 million tons of carbon dioxide, and uses 70 million tons of water; these figures have significantly risen in the years since Fast Fashion became a retailing standard. To make matters worse, the quality of these garments is typically so low that most are discarded or donated to charity by the wearer within two years of the original purchase. See more here.

Well don’t worry I’m not telling people to stop buying fast fashion brands, but before you head to the cashier counters, may be it’s time to rethink the way we buy each piece of clothing, if this is really something you need vs. want and most importantly if it has the quality and style that will LAST.

Quality is always our focus in sourcing our products. We believe style and quality can mutually exist. And of course there is something called affordability which is also loved by every smart consumer like you. But remember we should not compromise on quality just because we are paying less. What are your thoughts?

Happy earth day!

now i love rainy days

09863760993c1e94fc3443071c8c0147I used to hate rainy days so much, it’s gloomy and somehow just made me feeling bored and depressed for no reason. Not until now I can find more and more lovely rain gear so add colors to those gloomy days now. I also love that fact that we can all now “dress up” and stay adorable without worrying about water splashing and puddles. Stay chic, stay dry lala-ly girls!



raincoat in delightful floralsr-1002-d1classic gingham is too cute in the rain


how beautiful it is, the little red riding hood umbrella94b785a845b7f7d385a2fbc8e83dc9a3

simple rain tote by marc jacobs, love polka dotsrainbootsfb8641959406_75d53922dd_b8641958878_7d1deb5261_zlala-ly rainy day look by tieka from selection potential, wearing rainboots from lalamagic

51f93cac4160f8a972cf62af5112948byou can be real creative with rainboots, lovely (via cramerphoto)

1st birthday

Yay, April is the month of our birthday, we just turned 1! We are extremely excited about this month. Last year this month I was busily working days and nights on setting up some html codes for the store, writing up the pages, designing the storefront, ironing bunch of amazing clothes, and lots of other stuff that I can’t even list them all out. I’m very grateful to have lots of friends who helped me out.

Stepping in the second year of Lalamagic, I have a massive list of to-dos to make it bigger and better (crossing fingers). I just don’t know where the passion is coming from (*smile*).


style scrapbook

parisien Coordination of blue, red and white colors is always classic and romantic. I also love to mix them with black. It can never go wrong with subtle polka dots and stripes. Of course the must-have item is definitely a beret or a straw hat. Short socks can also be a highlight. Note the ones in polka dots, they are always very chic.
dreamy wonderland
dreamy wonderland This style reminds me of Alice in the Wonderland. Love the floral headwear, colorful gems on retro pattern, black & white striped stocking, tutu dress, long pearl necklace, and bows in all shapes and colors.
lace I’m a fan of lace, for some reasons I feel good about myself when I’m in something lace. But lace can be a disaster if paired with a complete look, meaning a black lace top with black pants and black boots that have lace trimmings. what do you think?
nerdy The nerdy styling caught my eye while I was flipping through the magazine. I love the patterned dress, mid-length skirt, headwear, and short socks. For some reasons this nerdy look doesn’t look like a nerd to me. It creates vibes from 60s or 70s.
bows Sometimes bows and ribbons can be too girly and childish but the black ones are always classic and my all time favourites.
floral headwear
floral headwear I’m having a hard time giving a name to this style scrap. It’s a mix of spring blossoms and furry fall. But I like it together because it shows some beautiful ways to wear head accessories, from flowers to fur.

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