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It’s earth day! While a lot of people are talking about having meatless meals, well I’m actually starting to adopt a vegan diet once a week now. In fact, earth day also reminds me of a thought about fashion: how as simple as shopping for clothes may make a difference to our environment.

This interesting video talks about how fast fashion involves in environmental concerns.  According to here, ‘Fast Fashion’ refers to clothing and accessories that are designed to reflect current industry trends, yet produced using less expensive materials to ensure a low price tag. For the last two decades, clothing retailers like H&M, Zara, and Forever 21 have popularized Fast Fashion among everyday consumers. However, not everyone is a huge fan of the trend.

Every year, the clothing industry produces 2 million tons of waste, emits 2.1 million tons of carbon dioxide, and uses 70 million tons of water; these figures have significantly risen in the years since Fast Fashion became a retailing standard. To make matters worse, the quality of these garments is typically so low that most are discarded or donated to charity by the wearer within two years of the original purchase. See more here.

Well don’t worry I’m not telling people to stop buying fast fashion brands, but before you head to the cashier counters, may be it’s time to rethink the way we buy each piece of clothing, if this is really something you need vs. want and most importantly if it has the quality and style that will LAST.

Quality is always our focus in sourcing our products. We believe style and quality can mutually exist. And of course there is something called affordability which is also loved by every smart consumer like you. But remember we should not compromise on quality just because we are paying less. What are your thoughts?

Happy earth day!

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